◆ Industry — B2B & Manufacturing
B2B Pipeline Growth

More Pipeline.
Less Cold
Calling.

EvoKast builds the B2B growth system for manufacturers, industrial suppliers, and B2B companies in India — LinkedIn and Google lead generation, sales pipeline CRM, outreach automation, and technical content that ranks and converts.

Get a Free Pipeline Audit → See How We Help ↓
Pipeline Engine · Live
B2B / Mfg.
LinkedIn B2B Targeting
Google Search (Intent-Based)
Sales Pipeline CRM
Email & WhatsApp Outreach
Industrial SEO & Content
28
Distributor Leads / 60d
4×
Inbound Volume
-42%
Deal Cycle
28
Qualified distributor leads in first 60 days
4×
Inbound lead volume from target geographies
-42%
Average reduction in sales cycle length
9
New active distributor partnerships opened
The Problem

Why B2B Sales Teams
Waste Half Their Time.

In B2B and manufacturing, most growth bottlenecks aren't product problems — they're pipeline problems. The right buyers don't know you exist, or can't justify reaching out first.

PROBLEM 01

Sales team prospects instead of selling

Senior sales reps spend 40-60% of their week sourcing contacts, sending cold LinkedIn messages, and following up on conversations that go nowhere. That time is better spent closing.

PROBLEM 02

Long sales cycles with no CRM visibility

B2B deals take 60-180 days. Without a proper pipeline view, leadership can't forecast revenue, reps forget follow-ups, and deals fall through the cracks at the proposal stage.

PROBLEM 03

Website generates no inbound from target industries

Procurement managers and plant heads search for suppliers on Google before they ever attend a trade show. If you're not ranking for the right specification and product queries, you're invisible to the best buyers.

How We Help

Four Systems.
One B2B Pipeline.

Each piece of the EvoKast B2B system feeds the next — campaigns generate leads, CRM tracks them, automation nurtures them, and content converts searches into inbound enquiries. Supporting all of it: technical content writing, branded graphic design for ads and collateral, and social media management for LinkedIn and industry channels.

B2B lead generation icon

B2B & Industrial Lead Generation

LinkedIn, Google Search, and targeted email campaigns reaching procurement managers, plant heads, and business owners in your target industry verticals — before they go to a competitor. Every campaign is backed by professionally designed LinkedIn ad creatives, email templates, and branded collateral that reflect the credibility your buyers expect.

  • LinkedIn targeting by designation, company size, industry
  • Google Search for product & specification queries
  • LinkedIn Lead Gen Forms for direct pipeline entry
  • Industry directory & distributor targeting campaigns
  • Custom graphic design for LinkedIn ads & email templates
Sales pipeline CRM icon

Sales Pipeline CRM

A complete view of every prospect from first enquiry to signed PO — with deal stage tracking, automated follow-up reminders, and pipeline health reports that require zero manual data entry from the sales team.

  • CRM pipeline built around your sales cycle stages
  • Automated deal-stage follow-up triggers
  • Quote & proposal tracking with reminder sequences
  • Weekly pipeline forecast report for leadership
Industrial SEO and content icon

Industrial SEO & Content

Technical content that ranks for product, specification, and application searches — written by a team that takes time to understand your industry before producing anything. Case studies and application guides that build credibility with engineering and procurement teams. Distributed across LinkedIn and relevant industry forums to reach decision-makers where they already are.

  • Keyword research for product & specification terms
  • Technical SEO audit & implementation
  • 4 articles/month: guides, application notes, comparisons
  • Customer case study production (PDF + web)
  • LinkedIn content distribution & social media management
Outreach automation icon

Outreach Automation

LinkedIn connection sequences, verified email outreach, and WhatsApp follow-ups for warm leads — all automated, all tracked in CRM, all personalized by target industry and deal stage.

  • LinkedIn outreach sequence (5-7 touch points)
  • Email drip for verified B2B contact lists
  • WhatsApp follow-up for warm leads & quote follow-through
  • Re-engagement campaigns for dormant pipeline
Every plan includes → SEO & Keyword Strategy Graphic Design & Ad Creatives Content Writing & Copywriting Social Media Management Email Marketing Video & Reels Production Landing Page Design Analytics & Monthly Reporting
The Playbook

From Target Account
to Signed Purchase Order.

A 5-stage process built for long B2B sales cycles — generating inbound, tracking pipeline, and shortening the time from first contact to closed deal.

01
Map
Define ideal customer profile, target industries, geographic markets, and decision-maker personas.
02
Target
LinkedIn and Google campaigns go live. Outreach sequences begin against verified target account lists.
03
Generate
Inbound enquiries captured via web, LinkedIn forms, and outreach replies. All routed into CRM pipeline.
04
Qualify
Leads scored by budget, timeline, industry fit, and company size. Sales team focuses on best-fit opportunities.
05
Pipeline
CRM tracks every deal stage. Automation handles follow-ups. Leadership sees real-time pipeline health.
Start Your Pipeline Audit → See Our Results
Use Cases

Built for Every
B2B Business Model.

Whether you're building a distributor network, expanding into new markets, or shortening a complex sales cycle — we've built the playbook.

Industrial Supplier

Industrial supplier generating new distributor leads

LinkedIn campaigns targeting distributors, dealers, and channel partners in 3 target states. Automated outreach sequence with product catalogue and margin deck. CRM tracks each partner from first contact to agreement signing.

28 qualified distributor inquiries in 60 days · 9 converted to active partners
Manufacturer

Manufacturer expanding into new geographic markets

Google Search campaigns for industry-specific keywords in target cities. Local SEO and Google Business profiles for new territories. LinkedIn outreach to procurement decision-makers in target state clusters.

4× inbound lead volume from target geographies within 4 months
B2B SaaS / Services

B2B company shortening a complex sales cycle

Full CRM implementation with lead scoring and automated nurture sequences by deal stage. Case study content series targeting 3 key verticals. Automated quote follow-up reducing time from proposal to decision.

Average deal cycle shortened from 90 to 52 days · Pipeline visibility up 100%
Packages

Choose Your
Growth Plan.

Structured packages for B2B businesses at every stage — from first digital sales push to full enterprise pipeline operations.

Starter
SMB Sales Starter
For SMBs launching their first structured B2B lead generation and CRM system
  • LinkedIn lead gen campaign (1 target segment)
  • Basic CRM pipeline setup
  • Email outreach sequence (5-touch)
  • WhatsApp follow-up automation
  • Monthly pipeline report
Get Started →
Most Popular
Growth
Mid-Market Growth
For growing manufacturers and B2B businesses with multiple target markets or product lines
  • LinkedIn + Google multi-channel campaigns
  • Full CRM pipeline with deal scoring
  • LinkedIn + email outreach automation
  • 4 technical SEO articles per month
  • Bi-weekly pipeline & performance reviews
  • Monthly executive pipeline forecast report
Book Audit →
Enterprise
Enterprise
For large manufacturers and B2B enterprises with complex multi-territory or multi-product pipeline operations
  • ABM campaigns for named account lists
  • Multi-territory pipeline management
  • Full CRM + BI dashboard build
  • Dedicated account strategist
  • Trade show & event follow-up automation
  • SLA-backed support
Talk to Us →
FAQ

Questions We
Get Asked Often.

Which channels work best for B2B and industrial lead generation in India?
LinkedIn is most effective for targeting procurement managers, plant heads, and business owners by job title, company size, and industry. Google Search captures buyers actively researching products or specifications. For niche industrial categories, we also use targeted email outreach to verified B2B databases and industry-specific directories. The right mix depends on your product category, deal size, and geographic focus.
How do you handle long B2B sales cycles in your CRM setup?
We build the CRM pipeline around your actual sales stages — typically 5-8 stages from first enquiry to purchase order for B2B manufacturing. Automated touchpoints fire at each stage: email, WhatsApp, and LinkedIn messages timed to your typical deal velocity. Deal scores update based on engagement. Leadership gets a weekly pipeline health report without chasing the sales team for updates.
Can you generate leads for niche industrial products with a small addressable market?
Yes — and this is where LinkedIn is particularly powerful. Even if your total addressable market is 2,000 companies in India, LinkedIn lets us target specific job titles within those companies with sponsored content and InMail. We supplement with Google Search for specification-level queries and cold email outreach to verified contact databases. Niche market expertise is a strength, not a limitation.
Do you write the technical content for industrial SEO and case studies?
Yes. Our content team works with your technical and sales teams to understand product applications, specifications, and buyer objections — then produces SEO-optimised articles, application guides, and case studies. We invest time to understand your category before writing anything. All content is reviewed by your team for technical accuracy before publication.
Ready to build your pipeline?

More Pipeline.
Less Cold Calling. Starting Now.

Book a free 30-minute pipeline audit with our B2B marketing team. We'll review your current lead sources, identify where pipeline is stalling, and give you a clear plan to generate more qualified B2B leads.

Book Free Pipeline Audit → See All Solutions