◆ Industry — Education
Enrollment Marketing

Fill Every Batch.
Automate Every
Follow-Up.

EvoKast builds the admissions growth engine for coaching institutes, colleges, and ed-tech platforms — student lead generation, AI-powered admission assistants, and CRM automation that converts enquiries into confirmed enrollments.

Get a Free Enrollment Audit → See How We Help ↓
Admissions Engine · Live
Education
Student Enrollment Campaigns
Admission CRM & Automation
SEO & Educational Authority
AI Admission Assistant (24/7)
Demo & Counsellor Booking
+65%
Enrollment Rate
3×
Counsellor Output
38%
Demo Book Rate
+65%
Confirmed batch enrollments across 2 cycles
3×
Counsellor productivity with same headcount
38%
Demo booking rate from web traffic
24/7
AI admission assistant handling enquiries
The Problem

Why Your Admissions
Funnel is Leaking.

Most education businesses generate enough enquiries — they lose enrollments in the gap between an expression of interest and a confirmed admission.

PROBLEM 01

Enquiry volume is high but enrollment conversions are low

Students fill forms on 5 different institutes' websites. The one that follows up first — and most consistently — gets the enrollment. Most institutes follow up once, then stop.

PROBLEM 02

Counsellors can't keep up with follow-up at scale

When 500 leads come in during admission season, counsellors can realistically contact 60-80 per day. The other 400+ go cold. No system means no second chance.

PROBLEM 03

Competitors outrank you where students search

Students Google "best [program] institute in [city]" before they ever fill a form. If you're not on page one for those keywords, you're not in their consideration set.

How We Help

Four Systems.
One Admissions Engine.

Every piece of the EvoKast education system is connected — campaigns bring in enquiries, the AI assistant qualifies them, CRM routes them, and automation follows up until enrollment. Each piece is supported by purpose-built ad creatives, branded social media content, and content writing that speaks to students, parents, and working professionals alike.

Student enrollment campaigns icon

Student Enrollment Campaigns

Meta and Google campaigns timed to admission cycles — board result season, application windows, and re-enrollment periods. Targeting students, parents, and working professionals by program type and city. Every campaign is supported by purpose-built ad creatives — custom graphics, video thumbnails, and reels designed for each platform and admission window.

  • Meta campaigns for Class 11-12 & aspirants
  • Google Search for program & city-level keywords
  • YouTube brand campaigns before admission season
  • LinkedIn for executive & professional programs
  • Custom graphic design & video content for every ad format
Admission CRM automation icon

Admission CRM & Counsellor Automation

Every enquiry scored, routed to the right counsellor, and followed up automatically. WhatsApp sequences keep students engaged across their 2–6 week decision window. Counsellors focus on warm conversations, not cold calls.

  • Lead scoring by program, city, and intent signals
  • Automatic counsellor assignment & calendar booking
  • WhatsApp drip (10+ touchpoints over 4 weeks)
  • No-show reminder & re-scheduling automation
Educational SEO and content icon

SEO & Educational Authority

Rank for the program and city-level keywords students search before they fill their first form. Blog content, placement data pages, and faculty profiles that build trust and capture organic traffic year-round. Paired with a social media content calendar that keeps your brand active on Instagram, Facebook, and LinkedIn through every admission cycle.

  • Keyword strategy for all programs & cities
  • On-page optimisation & technical SEO
  • 4 SEO articles per month (FAQs, comparisons, guides)
  • Google Business setup & local SEO
  • Social media content calendar (Instagram, Facebook & LinkedIn)
AI admission assistant icon

AI Admission Assistant

A 24/7 WhatsApp and web chatbot that answers course queries, collects student details, runs pre-qualification, and books counsellor slots automatically — so no enquiry is ever missed outside business hours.

  • 24/7 WhatsApp & website chat availability
  • Program-specific Q&A and eligibility checks
  • Counsellor slot booking directly from chat
  • Student detail capture into CRM automatically
Every plan includes → SEO & Keyword Strategy Graphic Design & Ad Creatives Content Writing & Copywriting Social Media Management Email Marketing Video & Reels Production Landing Page Design Analytics & Monthly Reporting
The Playbook

From Enquiry to
Confirmed Enrollment.

A structured 5-stage process designed around your admission cycle — from first awareness to fee payment.

01
Discover
Audit current campaigns, funnel drop-offs, counsellor workflow, and competitor positioning.
02
Attract
Launch targeted campaigns for each program and city — timed to your admission season calendar.
03
Engage
AI assistant handles first response instantly. Counsellors step in for warm conversations only.
04
Nurture
WhatsApp drip keeps students engaged over their 2-6 week decision window with content and reminders.
05
Enroll
CRM tracks every student from enquiry to fee payment. Monthly reports show full funnel attribution.
Start Your Enrollment Audit → See Our Results
Use Cases

Built for Every
Education Business.

Whether you run a coaching institute, a private college, or an ed-tech platform — we've built the admissions growth system for your model.

Coaching Institute

Coaching institute boosting batch fill rates

Meta campaigns targeting JEE/NEET aspirants and Class 11-12 students by location. Automated WhatsApp sequence after every web enquiry. AI assistant books demo class slots 24/7 without counsellor involvement.

65% increase in confirmed batch enrollments over two admission cycles
College / University

Private university optimizing the admission funnel

Full CRM implementation with lead scoring by program, city, and academic profile. Counsellor call scheduling automation. SEO content for all undergraduate programs and city-level targeting.

Counsellor productivity increased 3× — same team handling 3× the conversations
Ed-Tech

Ed-tech platform scaling demo bookings

Google Search campaigns for course-specific keywords. AI bot on the website books demo slots directly from the landing page. CRM tracks demo-to-payment conversion by course and campaign source.

Demo booking rate improved from 12% to 38% of incoming web traffic
Packages

Choose Your
Enrollment Plan.

Structured packages for coaching institutes, colleges, and ed-tech platforms at every stage of growth.

Starter
Institute Starter
For single-location coaching institutes launching their first digital admission campaigns
  • 1 campaign (Meta or Google)
  • 1 program-specific landing page
  • Basic CRM & lead routing
  • WhatsApp follow-up (3-message sequence)
  • Monthly performance report
Get Started →
Most Popular
Growth
College Growth
For colleges and multi-program institutes managing multiple admission campaigns simultaneously
  • Up to 4 active campaigns (Meta + Google)
  • 3 program-specific landing pages
  • Full CRM with lead scoring & routing
  • AI admission assistant (WhatsApp + web)
  • WhatsApp drip (10 touchpoints over 4 weeks)
  • SEO setup for 2 programs
  • Bi-weekly performance reviews
Book Audit →
Enterprise
Enterprise
For university groups, ed-tech platforms, and multi-city institutions with complex enrollment operations
  • Unlimited campaigns across all channels
  • Full CRM & BI dashboard build
  • AI assistant for all programs
  • Multi-city & multi-program SEO
  • Dedicated account strategist
  • SLA-backed support
Talk to Us →
FAQ

Questions We
Get Asked Often.

Which platforms work best for student enrollment campaigns in India?
Meta (Facebook/Instagram) is most effective for reaching Class 11-12 students and parents during board and admission seasons. Google Search captures students who are actively comparing institutes. YouTube works for institute brand awareness and virtual open day campaigns. For MBA, executive, and professional programs, LinkedIn targets working professionals by designation, company, and industry.
How do you increase counsellor productivity without adding headcount?
We deploy an AI admission assistant (via WhatsApp and your website) that handles first response instantly, collects student details, answers program FAQs, and books counsellor call slots automatically. Counsellors only engage with students who have already expressed clear interest and provided their details. Most institutes see 2-3× counsellor productivity within 60 days of deployment.
Can you run campaigns during specific admission seasons and scale down off-season?
Yes. We plan campaigns around your admission cycle calendar — ramping spend during peak windows like board results, application deadlines, and batch start dates. During the off-season, we maintain lower-spend awareness and SEO programs that build organic traffic and brand recall for the next cycle. There's no lock-in on ad spend levels.
How long does it take to see results from education marketing?
Meta and Google campaigns generate enquiries from week 2-3 of launch. CRM automation shows immediate impact on follow-up speed and counsellor efficiency. SEO is a longer-term investment — expect meaningful ranking improvements in 90-120 days for competitive program keywords. For institutes launching before a specific admission deadline, we recommend a minimum 6-week campaign runway.
Ready to fill every batch?

More Enrollments.
Less Manual Follow-Up. Every Cycle.

Book a free 30-minute enrollment audit with our education marketing team. We'll review your admission funnel, identify where enquiries are dropping off, and give you a plan to fill your next batch.

Book Free Enrollment Audit → See All Solutions